Brand, websites, campaigns, film and AI search for independent and boutique hotels. We turn your people, food, setting and experiences into the reasons guests book.
Free, no obligation. One stay, experience or season, seen the way a guest sees it.
Trusted by leading agencies
a remote creative team that never clocks out, with years inside the travel industry. we make work that gets your hotel found, makes guests want to go, and turns that into bookings.
4
time zones
New York, Buenos Aires, London and Sydney.
24/7
creativity
Someone on the team is always working on your brief.
40+
years in travel
We’ve given our working lives to travel, and we know the people who make it happen.
15+
countries on the ground
Crews and local partners where your travellers are going.
Every launch has to get past marketing, sales, revenue, operations and usually the owner. The team is small, the budget was set last year, and there are still room nights to fill this month. Meanwhile guests are finding hotels through creators and AI answers instead of your website.
Sales wants rates, revenue wants a deadline, the owner wants to see it first. By the time everyone signs off, the moment has gone.
Two or three of us run the website, social, email, PR and the creator requests. There’s never a quiet week to step back and plan.
There’s always a gap this month, so the story that would fill next season keeps getting pushed back.
Guests now find us through creators, TikTok and AI answers, and booking sites still take 15–30% of every room they sell.
Brand · film · websites · AI search
For independent and boutique hotels. Everything we make works in one of three places: where guests find you, what makes them want to go, and the moment they book.
(01)found
We check how search and AI describe your hotel, then fix what’s missing on your site, listings and the pages AI reads.
(02)felt
We find the stories in your people, food, setting and rituals, and film them properly.
(03)chosen
We connect the story to a clear offer and a short route to book, on your site and through the partners who sell you. Every booking you win back from a booking site is commission you keep.
Guests now ask ChatGPT, Gemini and Google where to stay. The answers come from what’s already written about your hotel: your site, your listings, your reviews, the press.
AI search alerts
Skift
Wyndham calls AI booking agents “a new type of guest” and now sends its rates straight to them. Read ↗
Hospitality Net
Independent hotels on Cloudbeds will take bookings through Meta’s AI agent from 2027, counted as direct. Read ↗
Hotel Online
AI agents tried to book on the websites of 11 big hotel groups. Seven let at least one through to checkout. Read ↗
Meta
Meta launches Muse, an AI agent that books hotels by browsing sites like Expedia and Hotels.com. Read ↗
Skift
Google’s AI Mode starts taking US hotel bookings. All ten launch partners are big chains and booking sites. Read ↗
01
At every stage of the trip, from the first daydream to the moment they book, in each of your key markets and across ChatGPT, Gemini and Google’s AI.
02
Where AI leaves you out, what it gets wrong, who it recommends instead, and where it sends guests to book.
03
Your site, your listings and the profiles AI reads, stage by stage. Then we check the answers again.
Our AI and search partners include former Google engineers.
No one can buy a place in an AI answer. We make the truth about your hotel easy to find.
Request my free review↗Travel first: a hotel brand, and films made for the love of travel. Then the pitch films and brands we make for the agencies behind the world’s biggest names.
Hotel brand · private investor
Brand guidelines for a new boutique hotel on Salina, in the Aeolian Islands: name, identity, palette and photography direction. Then the brand at work across the website, AI answers and the things guests take home.
See the case study↗Passwordlentohotels
Private page: type the password in when it asks.
“Lento took a hotel that only existed on paper and gave it a name, a look and a voice we could share with architects, partners and future guests. They asked the right questions about who we’re building it for, and the brand has guided every decision since.”
In productionBrand film · in production
“Travel far. Live closer.”
A two-minute film about the people who make a trip, from an asado in Mendoza to a street party in Brazil.
In productionBrand film · in production
“Travel far. Live closer.”
A two-minute film about the people who make a trip, from an asado in Mendoza to a street party in Brazil.
Directed by Andrés Anaya
“Yo amo esta isla”
Isla Margarita, told through the people who live there.
Campaign · spec work
“Belonging starts with hello.”
A campaign for Airbnb’s feature that keeps solo travellers in touch with the people they meet, cut entirely from footage shot by strangers. Spec work.
“Yo amo esta isla”Directed by Andrés Anaya
“Belonging starts with hello.”Campaign · spec work
Pitch films for the agencies behind the world’s biggest brands, and brands we built from scratch for founders.
Sizzle reel · Influential
The reel for the creator-marketing agency, cut to open pitches and win new business.
Case study film · for Wieden+Kennedy
The case study film for Nike’s Journey Home campaign, made with Wieden+Kennedy.
Naming and identity
A name and an identity for an Argentine yerba mate drink, as grounded as the energy it gives.
See the case study↗Brand and packaging
A premium Greek yogurt that proves real taste doesn’t need shortcuts.
See the case study↗Brand and website
A brand and site for an Australian emissions reporting platform.
See the case study↗
Lento studio
Video is everything in travel, so it’s always the first question. One director shapes the idea, runs the shoot and finishes the cut.
AI speeds up our research and early concepts. The rest stays human, because travel is about people and feeling, and every frame of your hotel is real.
We have crews we trust in most of the places our clients are. If someone needs to fly in, we’ll tell you why and what it costs first.
We storyboard by hand before we pick up a camera, and can show an unfinished wing in 3D.
We shoot around breakfast service and check-in. Anyone on camera signs a release on the day.
The same person on the first call, the shoot and the final edit.
We plan every scene backwards from where it will be used. A few days on site gives your team a library for the whole year: campaigns, social, your website and the partners who sell you.
Request my free review↗We get to know the property, the guests you want more of, and the story worth telling.
You get: A clear brief, and the story we’re going to tell.
We build the shot list backwards from every place the content will live, and schedule it around your guests and service.
You get: A shot list, schedule and crew plan, agreed before anyone travels.
A small crew and one director move through a working hotel without getting in the way.
You get: Film and stills of the people, food and moments guests remember.
We cut films, reels and stills for each channel, in horizontal and vertical.
You get: Ready-to-use edits for your site, social, campaigns and partners.
Everything arrives organised and named, so your team finds what it needs in seconds.
You get: A content library to use all year.
What one shoot can give youIllustrative frames
16:9 and 9:16Hero film
9:16Evergreen reels
Stills libraryCampaign photography
9:16Vertical shorts
Caption-safeAd-ready frames
The world’s two biggest advertising groups trust us with their biggest clients and pitches.
Silver for Bupa Health with Initiative UK, and Bronze for NatWest.
Inside the travel industry, from GM of Adventure World to MD of Venture Holidays.
Founder & brand strategist
Leads every client relationship. Has spent over a decade travelling and working with creatives worldwide.
Travel industry adviser
40+ years in travel, incl. GM of Adventure World and MD of Venture Holidays.
Head of video
Commercials, documentaries and award-winning case study films, including Cannes Lions entries.
Creative director
Branding, web and digital, making sure the design works for the business.
Local guides, producers and crews, and AI and search partners including former Google engineers.
Bring us one stay, experience or season you want to sell. We look at it the way a guest would, and send you a short, shareable review with where we’d start.
Your website, search results and a sample of real AI answers, saved with dates.
What makes the stay distinctive, who it suits, and which stories are missing.
The route from interest to booking: the offer, the practical answers, the next step.
One clear recommendation, with the evidence behind it.
Book half an hour with Tom and tell him what you’d like to sell more of, like autumn breaks or a new cookery weekend. We’ll look at it the way a guest would and send you a short review you can share, ending with where we’d start.
You’re booked.
Your invite and the Google Meet link are on their way by email. On the call, you’ll choose the stay and agree when your review arrives.
Add to Google CalendarApple or Outlook (.ics)
What to bring
5 places left in November
Loading Tom’s calendar…
The calendar didn’t load.
Free Hotel Opportunity Review5 places left in November
Request mine↗
